4 Excellent Social Media Tips For Real Estate Agents
Whether you love it or hate it, social media has become an absolutely essential platform for real estate agents. The Internet has transformed the home buying process, with 94% of younger generations and 84% of baby boomers using online sites and tools to search for their future homes. Use the following social media tips to make sure you are properly capitalizing on this steadily growing wave of Internet power.
Add Services and Reviews
Facebook makes it possible to add descriptions of the different services that you offer as a realtor. This might include a free buyer consultation or a free market valuation for sellers. Emphasize your best services as well as the services most likely to attract new customers. These will be featured on your social media profile for any visitors looking to learn more about you.
The same goes for reviews. Ask past clients for reviews of your services and make sure you have permission to post them publicly. These testimonials will speak for themselves and help potential clients identify you as a trustworthy, reliable, and knowledgeable local real estate agent.
Participate in Local Groups
Social media houses countless groups for just about every purpose in your local area. Join groups that have the potential to be relevant to real estate – like swap groups, neighborhood chat groups, and local events groups. Participate in the discussions to publicize your name and capitalize on any opportunity to subtly advertise one of your properties.
Upload a Facebook Cover Video
Social platforms have long allowed users to feature a specific “cover” picture to personalize their pages. We are living in the Age of Video, which means that you can now upload a video instead of a picture on your profile. Anytime a visitor lands on your social media page, the video will start playing. This adds interest to a page that might otherwise look similar to every other realtor’s in the area. Your cover video can be anything: a 15-second compilation of highlights of a current property, a video of yourself, or anything else you choose.
Use the “Go Live” Feature at a Property
Facebook unveiled its Facebook Live feature in 2015, and since then it has become a worldwide phenomenon. This feature lets you stream video in real time, which gives your viewers the feel of going “behind the scenes” for an exclusive look at a property. You can harness this tool to engage your social media audience and increase the size of your audience.
For more help maximizing your power as a real estate agent, visit Benefit Title today. Benefit Title specializes in making the home buying and selling processes as smooth as possible. Call (800) 237-9190 to learn more.
