Best Practices for Real Estate Agents Using Facebook

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Whether you love it or hate it, Facebook has become an integral part of our modern world. Your grandmother is on Facebook, your old high school teachers are on Facebook, and so are your real estate clients. This means that you need to adopt strategic Facbeook habits and cultivate a strong social media presence. Doing so will boost your sales and help you maintain loyal, supportive customers.

Start With a Goal

Facebook can be a marketing goldmine, but only if you approach each post with a specific goal. Identify where you are posting to spread awareness of your brand, assert your position as a trusted industry expert, or generate leads on properties. Each goal has its place in your marketing portfolio; just be sure to identify the purpose of each post to ensure it most effectively reaches your audience.

Provide Tantalizing Listing Information

Nothing will stop Facebook users from stopping mid-scroll than a post with crisp, colorful images of a beautiful home. It is for this reason that you should pack each listing post with concise and meaningful information that will encourage leads and quickly fill your sales funnel. Begin with an attention-grabbing sentence such as, “This Tampa home was built for your family!”

Continue immediately to provide the target link. Don’t make readers search for the Zillow listing! Many realtors achieve success by purposefully excluding the address and price of the property in order to encourage more click-throughs. Next, provide the home’s best features. Make sure every word counts so that Facebook users can quickly browse and still get the big idea. And remember… the more pictures, the better!

Remember the Follow-Up

Your Facebook ads won’t do you much good if you fail to follow up with potentially interested clients. Though every lead won’t lead to a sale, developing an efficient follow-up technique will help you capture more business and utilize the information you gather to contribute to your drip-email marketing campaign.

Also remember that no realtor can succeed without a trusted title company at the end of each deal. Call (800) 237-9190 to benefit from the expertise and support that Benefit Title can offer Florida real estate agents.