Creating Useful Videos to Promote Listings
Technology has made many components of life convenient, but it is also pushing us to become more innovative and unique in our pursuit of real estate clients. If you use social media to communicate with your customers and expand your client base, then you are probably wondering how you can take your marketing to the next level. How can you stand out from others in your industry by catering to clients who eat and breathe technology? The answer is surprisingly simple: videos.
Promotional videos are powerful marketing tools. They make it possible to convey information without print and capture the attention of social media users more inclined to watch than read. You don’t have to be a professional videographer to get started in this realm. These ideas will help you succeed.
Informational Videos: You’re An Interesting and Entertaining Expert
Social media has changed the way that customers interact with the businesses they utilize. This means that you now have the opportunity to interact with your potential customers and provide them with valuable information all day, every day. Rather than slinking away from this responsibility in a fearful panic, embrace your ability to become an industry expert. By creating videos that demonstrate how much you know, you can win over clients who love everything you have to offer.
Informational videos can be done in so many ways, so don’t be afraid to get creative and do something new or different. Give short video snippets about relevant real estate topics, give local business reviews, or develop “how to” tutorials to guide viewers through the trickier aspects of buying and selling properties (i.e: how to improve your credit score in 60 days; how to obtain a pre-approval; how to make your home look irresistible for an open house).
Listing Videos: Flaunt What You’ve Got
Of course, no real estate agent can create videos without including listing videos. Using nothing but a smartphone and a free editing app, you can craft high-quality videos that achieve your real estate marketing round the clock. It’s powerful to consider that even while you sleep your listing videos will circle the web and draw in leads.
Community Videos: Draw Others To Your Area
As a real estate agent, you know the finer points of your community better than most. Capitalize on this knowledge by creating community-related videos. Clients moving from out of town will really value these! Highlight community events, interview community figures, and give live tours. There is no limit to what you can do with video!
When all of your video marketing pays off and you need the help of an experienced title company at closing, just call (800) 237-9190 to get in touch with Benefit Title Services, LLC.
