Email Marketing for Realtors: 4 Tips for Making Sure Your Newsletters are Opened

/in /by

Even in our world of social media and smartphones, email marketing is still a powerful and affordable way to strengthen your business and support your sales. But only if it is done right! First you need to avoid becoming a victim of the delete button, and then you need to persuade your viewers that your email is worth opening. The following tips will help you craft your marketing emails in a way that will improve your open rates and grow your customer base.

Promise Value

This might seem obvious, but it’s worth a reminder because value isn’t always easy to provide. There’s no doubt that you have many brilliant ideas swirling around in your head that you want to share with your clients, but how can you convey those ideas in an attention-getting way? Try the following:

  • Share “how to” ideas about cleaning and organizing, staging, searching for homes, and other relevant topics
  • Announce local deals, events, and content
  • Use seasonal topics to remain relevant
  • Share your knowledge by discussing home upgrades, contractor advice, insurance help, and more

Don’t Forget To Customize Your Preview Header

Your subject line is important, but so is your preview header, which is the text that follows your subject line. It gives your clients a taste of what is to come, and it can be used to entice readers who might otherwise pass your email by for that Starbucks coupon. Use your preview header to promise even more value and hook your readers into your newsletter.

Optimize For Mobile

Mobile reigns supreme in today’s online world, which means that your email and newsletter need to be optimized for mobile viewing. Clear headings, short paragraphs, bold words, and attractive pictures will all help.

Send From a Person, Not a Company

Tests show that email recipients are more likely to open an email from a person rather than a company. It makes them feel more valued and conveys a more personal connection. Play around with combinations that include just your name, or “[Name] From [Company].” You could even try something clever like, “[Name] Your Local Realtor.”

With the right methods, your email newsletter can become a huge asset to your overall business success. For more help supporting your realty business, contact (800) 237-9190 to speak to an expert at Benefit Title Services, LLC in Tampa, Florida.