Email Marketing Tips for Real Estate Pros
Your success as a real estate agent is greatly influenced by your knowledge of local properties and penchant for persuasion, but it is also dependent upon the marketing strategies you employ to gain and retain clients. Email marketing is one of the most affordable and effective strategies that you can utilize to propel your success. In fact, research suggests that it is more reliable than paid ads on social media platforms, while delivering higher returns on your investments!
However, you can’t just launch into an email marketing campaign without strategic planning. It’s essential to identify and implement the strategies that will maximize your open rates and ensure that your emails strengthen your credibility within the industry.
Focus on Nurturing a Relationship With Your Clients
Email marketing can be wildly effective when you stop using your emails to force sales down the recipients’ throats and instead focus on providing them with valuable information and tools. For real estate agents, this means creating and sharing content that closely relates to your industry without being pushy.
Some ideas include “how to” emails with spring cleaning checklists, storage ideas, and home staging guides. Other popular ideas that are sure to capture the attention of your clients include presale checklists, local deals and steals, nearby events, and advice about home upgrades. The topics are virtually endless!
Never Forget a Call to Action
A call to action should be included in every email campaign you sent. As the name suggests, a call to action is a word or phrase that encourages your reader to take action. In emails, your call to action will be most effective if it appears as a button that can be clicked.
If you want your reader to view your current home listings, your call to action should encourage that and, when clicked, send your reader to the correct website. This makes it effortless for your email audience to stay connected with you.
Fine-Tune the Details
There are many smaller details that can make or break your email campaign. For instance, you never want to send from a generic address such as “info@” or “noreply@”. It is best to use your own name in your email marketing since it will generate more trust from recipients and encourage a higher open rate. Also be sure to optimize the format of your emails for mobile view since more and more people are turning to their smartphones for regular email access.
When done properly, email can set your real estate business into an unprecedented streak of growth. For any other real estate-related help you may need, turn to Benefit Title Services, LLC in Tampa, Florida. Call (813) 251-1420 to learn more about their commitment to realtors.
