Getting More From Your Summer Marketing Campaign

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Summer is the ultimate time to kick your marketing campaign into high gear, but you can’t do so without effective marketing techniques at your fingertips. Try these tips to take advantage of the summer moving rush and capture as much business as possible.

Build a Summer-Themed Landing Page

A landing page is a standalone web page created specifically for marketing purposes. Any of advertisements or links that you use your summer marketing campaign can direct visitors to your landing page.

Unlike your homepage, the entire purpose of a landing page is to capture the visitor’s email address and share an interested and useful “freebie” such as a guide, ebook, or checklist. Since the summer season is in full swing, you can consider offering the following freebies on your landing page:

  • Top 5 DIY Projects For Your Yard
  • Your Ultimate Summer Vacation Checklist
  • How to Find the Perfect Caribbean Resort

Your landing page will not directly sell visitors on real estate, but your freebies will generate interest, help them view you as an industry expert, and give you another warm lead to follow.

Write Relevant and Useful Posts

Don’t forget about the other meaningful use of online content: blogs and social media posts! Your posts should not work too hard to sell homes or convince buyers to use your services. Instead, they should present useful and exciting information that connects you with your target audience. Homeowner maintenance tips, how-to guides, and local events are all engaging topics that will attract new readers (and new leads).

Use Snail Mail to Stick Out

The art of letter writing might be dead, but you can still use snail mail for your own benefit. Try a postcard series over the summer to stay in touch with your contacts, gently remind them that you are here to help them, and provide important information. Try these ideas for a successful campaign:

  • Upcoming Summer Festivals and Events in Your Area
  • Top 10 Summer Home Buying Tips
  • Summer Recipes For Every Pool Party

For more help accelerating your business and taking hold of the real estate industry, call (800) 237-9190 to connect with the experts at Benefit Title Services, LLC in Tampa, Florida.