How to Craft an Effective Open House Flyer

/in /by

You don’t want to invest your time and effort into creating marketing pieces that will be largely ignored, so it is important to use techniques and strategies that are proven to deliver results. The following ideas will help you craft an effective open house flyer to boost your sales.

Let Your Picture Do the Talking

Choose one or two pictures to show as the focal point of your flyer, and make sure those pictures display your property in an attractive, appealing, and complimentary way. If done well, your pictures will be persuasive enough to encourage potential buyers to read the rest of the information on your flyer. It all starts with grabbing their attention!

Select Your Words Strategically

A flyer is meant to convey information quickly and efficiently. It isn’t the place for extensive details or complications. This is why it’s so important to choose your words wisely. Minimize your text to words that give essential information like purpose, location, contact information, and the home’s very best features. Think about what you would need to know as a buyer.

Stay Simple

Don’t clutter your open house flyer or overwhelm viewers with an abundance of colors and graphics. Select two or three core colors, only use graphics to support text, and keep the focus on the pictures and information provided. Three headings to chunk the information provided can help direct the attention of potential buyers and make your flyer user-friendly.

Remain Consistent With Other Marketing Pieces

Use the style of your open house flyer to design your postcards, social media posts, signs, and other forms of marketing. This consistency will essentially create a brand image that helps buyers become familiar with your listing and reinforces their connection to you with every viewing.

For other tips and additional support, contact (800) 237-9190 to speak to an expert at Benefit Title Services, LLC in Tampa, Florida. Benefit Title Services has helped countless realtors throughout Florida with quick, seamless transactions and superior customer care.