Marketing Your Home to Millennials: What You Need to Know

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As you prepare to sell your home, you will put yourself at a major disadvantage if you don’t take meaningful steps to reach millennial homebuyers. As of 2015, Millennials became the largest generational group in America, making them even bigger than the Baby Boomers! Any person born between the early 1980s and the early 2000s is considered a Millennial, which means that most are now between 18 and 34 years old. By marketing to this growing group of buyers, you can sell your home quickly and easily.

Become a Master of Technology

Perhaps no two terms have become so closely correlated as “Millennial” and “technology.” If you want to reach Millennials to let them know that your home is on the market, utilize all technology avenues first:

  • Shareable blog posts
  • Short videos posted to YouTube
  • Facebook, Twitter, and Instagram posts
  • Online marketplaces

Using these online avenues requires some creativity. For example, in place of or in addition to hosting a traditional open house, you can host an “Insta-House.” This involves taking creative and high-quality photographs of every room and feature in your home and posting them on Instagram for followers to see and share. This generates great word of mouth and can help you collect leads on buyers.

Respond to Inquiries Quickly

Millennials have grown accustomed to instantaneous responses to their questions, from Amazon and PayPal to Facebook Messenger. It’s possible to see exactly when someone reads a message and if they are typing a response. If you get a message from a potential buyer but wait four or five hours to respond, that Millennial may already have moved on to the next option. Time is of the essence!

Arrange Your Home to Boast the Right Features

The priorities and habits of Millennials are different than past generations. Millennials value open spaces to host guests and gather with their growing families, so try to arrange your furniture in an open and inviting way. With that said, not all Millennials need 2,000 square feet of space. They can be satisfied with a smaller space that has excellent amenities like a pool, rooftop deck, or close proximity to city hotspots.

For more help selling your home and achieving a smooth closing process, call (800) 237-9190 to speak to an expert at Benefit Title Services, LLC in Tampa, Florida.