Postcards Every Real Estate Pro Needs to Have in His Arsenal

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Social media has taken over our lives, but the art of snail mail isn’t dead! This is especially true for real estate agents who can use postcard mailers to connect with potential clients and boost sales. If you want to become the best real estate pro in your community, put these postcards in your arsenal and use them to your advantage.

Why Use Postcards?

Postcards provide a way to catch the attention of buyers, sellers, and those who are in the middle but need a push to take action. At the very least, distributing postcards establishes your brand recognition and makes it more likely that a recipient will search for your name when help is needed in the future. In the best case scenario, you will receive multiple leads responding to the purpose of your postcard.

Just Listed Postcards

A just listed postcard can be sent to your existing contacts and leads or an entire development or subdivision. Be sure to include the following elements in this type of postcard:

  • Picture(s) of home
  • “Just Listed” or “New to the Market” in large font
  • Quick, easy-to-skim highlights of home’s features
  • Price, if desired
  • Your contact information

“Ready to Stop Renting?” Postcards

If you live a developing area where many residents rent their homes in apartment complexes or small homes, a “Ready to Stop Renting? Buy Today!” postcard can prove very powerful. Many people want to escape their apartment homes but aren’t sure where to begin or if they can afford to move. Design a postcard to address these concerns and highlight a few local properties that could be theirs by calling you.

“Stress-Free Home Sales” Postcard

Homeowners hope to sell their homes quickly and easily, but that usually only happens with the right real estate agent. You can gain significant traction by distributing postcards that emphasize your experience selling homes quickly and at asking price. Consider phrases like “Need to sell your home fast?” or “Tired of struggling to sell your property? I can help!” or “Need a realtor who can sell your impossible-to-sell property? Look no further.”

For more advice, call Benefit Title Services, LLC at (800) 237-9190 to learn more. Benefit Title has served the Tampa, Florida area for years helping homeowners, realtors, and home builders meet their goals.