Should Real Estate Agents Embrace Snapchat?

You may know Snapchat as the social media platform that uses real-time visual communication to connect friends in a totally unique way. Unlike Facebook or other social media giants, Snapchat seeks to help users communicate through the camera and create authentic screen-to-screen relationships. Though it’s incredibly popular among younger generations, it turns out that Snapchat isn’t just for teenagers! Real estate agents can actually find true value in using Snapchat to connect with their communities and foster familiarity with potential clients.

How Is Snapchat Different?

Snapchat offers many unique characteristics compared to Facebook, Twitter, and other platforms. First of all, there are no public “vanity” metrics to track “likes” and followers. This eliminates competition as a distraction and allows content and engagement to lead the way. Users like real estate agents can also benefit from Snapchat’s real-time camera focus.  Everything on Snapchat focuses on curating great content using pictures and videos. With 158 daily users and 2.5 billion Snaps a day, this platform offers real estate agents a huge potential audience.

Why Use It For Real Estate Marketing?

There is no denying that real estate is a very visual experience. In today’s device-based society, potential buyers want as many pictures and videos as they can find to explore a home before visiting it in person. As you preview a home that is for sale, you can record Snap videos and pictures to share with your Snapchat network. Viewers who are intrigued by the home can then message you for more information about that property. Snapping provides an exciting, colorful, and engaging way to present the homes you want to sell that is outside of the normal realm of marketing.  

Buying or selling a home always requires the help of an expert. In addition to Snapchat, don’t forget to utilize Benefit Title Services, LLC to ensure a smooth and stress-free closing. Call (800) 237-9190 to experience the Benefit Title difference yourself.