The Importance of Establishing a Strong CRM for Real Estate Agents
As a real estate agent, you have doubtlessly heard the term “CRM” tossed around in conversation, but do you really understand what it means or how to best utilize it for your own gains? Establishing a strong Customer Relationship Management (CRM) application can make or break your efforts in the real estate market. Here is everything you should know!
What Exactly Is a Customer Relationship Management (CRM) System?
Unlike an excel sheet with an overwhelming list of names, emails, and phone numbers, a CRM is a comprehensive system that helps you manage your interactions with customers, clients, and sales prospects. It uses technology to most efficiently organize, automate, and synchronize your entire real estate business process. In this day and age, every successful business has a well-oiled CRM application providing support in the background.
A CRM Will Organize Your Information
You have multiple lead generation streams, which means you obtain new contacts and leads through many different sources: your website, social media platforms, direct mailers, email campaigns, online ads, radio ads, and word of mouth, just to name a few. A CRM makes it possible to track and store the contact information for every single lead, all in one place. This consolidated collection of information is a total difference maker and gives you the ability to remain consistent, effective, and reliable with customer communication.
A CRM Enables Easy Follow Up
It’s all in the follow up, isn’t it? Indeed, any real estate agent’s ability to make money is dependent upon his ability to follow up with the people that he is ultimately seeking to serve. You cannot possibly follow up with your sources if you cannot track their contact information, remember the context of your last interaction, or identify their needs. A CRM eliminates such problems by automating the tasks sending follow up emails to new leads, responding to inquiries, and much more.
A CRM Keeps You Connected
You juggle so many balls on a regular basis that you should be able to rely upon your CRM to keep you balanced and connected. A truly advanced and intuitive CRM will work as your “right hand man” to contact others, stay in touch with past clients, develop stronger relationships, give referrals, use social media productively, manage your closings, and more.
In short, a CRM makes it possible for you to keep your finger on everything occurring around you, all while making sales and keeping your clients happy.
