Use This Open House Marketing Checklist to Streamline the Selling Process
We’ve all heard home selling stories that sound more like nightmares. If you are initiating the process of selling your own home, preparing for a successful open house is one of the most effective ways to ensure the successful sale of your home. Not sure how to begin preparing for your open house? Don’t worry, this checklist will guide you through every important step!
One Week Before Your Open House
Once you have selected a day that you can commit to hosting an open house, you can begin preparing. Seven days before your open house is scheduled to kick off, it’s time to advertise! Use a combination of print, verbal, and online marketing strategies to spread the word. Send invitation postcards around your local community, post an invitation on various social media outlets, and call and invite friends and neighbors. You can even mark your open house on MLS, Zillow, and Craigslist. This is also the best time to hire a caterer and staging company to help your open house look and feel as professional and persuasive as possible.
Two Days Before the Big Day
Now is the time to reinforce all the marketing efforts you completed a few days ago. Record a video tour of your home and post it on social media, and knock on doors to pass out flyers or door hangers. Of course, you also need to clean and stage your home at this point, so you have plenty of time to prepare for all of your visitors. In addition, take time to prepare open house kits for each attendee: an open house brochure, house hunting checklist, and buyer road map are all excellent ways to engage potential buyers.
Today’s the Day!
On the day of your open house, continue to market your event by paying for an advertisement on Facebook, hanging up a welcome sign, and placing open house signs around your neighborhood. Double check that your staging and catering are all prepared, set some background music, post reminders on social media, and get ready to welcome people into your home!
Follow Up
No major event can end without some type of follow-up or thank you. This step is especially important when you are selling your home, since interested buyers are more likely to remember your property and pursue a sale when they hear from you again. Post pictures of your successful event online, send thank you texts and emails, and call interested parties to re-connect. All of your efforts will definitely pay off!
For any help along the way, just call (800) 237-9190 to speak to a professional at Benefit Title Services, LLC. Benefit Title Services is dedicated to helping Tampa homeowners sell without the stress.
