How to Write Winning Real Estate Listings

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You have a beautiful property that any future buyer would be lucky to invest in, but how can you pack all of your home’s features into an engaging listing that helps it sell? It doesn’t have to be difficult! These tips will help you write a winning real estate listing and sell your home faster than you thought possible.

Find the Right Balance of Description

You want to be descriptive, but not so descriptive that your listing becomes three pages long. As you describe the best parts about your home, make every word matter. Skip the subjective and cliche phrases like, “You’ll love making memories here” and instead opt for objective language that helps readers visualize the specific features of your home. Instead of “nice outdoor space,” write, “stone patio complete with firepit and garden view.” If you can mention each appealing aspect of your home in about 250 words total, you will have a winner.  

Use the Right Vocabulary

Zillow, Marketleader.com, and other real estate experts have completed extensive studies to determine which keywords spark viewer interest and which words push potential buyers away. According to Zillow, words like stainless, landscaped, granite, updated, and luxurious all helped homes sell for more than expected. On the other hand, terms like value, motivated, and clean all carried neutral or negative connotations.

Remember Structure

In addition to using appealing descriptions and vocabulary, it’s important to structure your real estate listing in a coherent and organized way. Begin with a headline that gives enough information to be interesting, intriguing, and important. Follow it with an opening statement- just one sentence!- that gets to the point of what your real estate listing is about. Next comes your narrative description of features, followed by a call to action to visit the house, call your number, or head to a website.

For more help writing the ultimate real estate listing and getting your home sold in an efficient and hassle-free manner, use Benefit Title Services in Tampa, Florida. Call (800) 237-9190 to experience the Benefit Title difference for yourself.